Although the company’s first factory in the country was only completed in September last year, the ties that link Quinta de Jugais to Angola go far back. The story began in 2007, with the sale of Christmas hampers. The following year, the business plan already focused exclusively on the needs of the Angolan market. And today, 14 years later, with strong roots in the region, the brand produces its own range of traditional sausages and assorted charcuterie in Angola. The secret lies in the entrepreneurial, dynamic and adventurous spirit, which has guided the company in its quest for new challenges, allowing them to create a name you can trust, which makes a difference in people’s daily lives.
From the heart of Serra da Estrela, in Portugal, to the world. The people behind Quinta de Jugais, – a company specialised in the production and distribution of traditional products – soon realised the potential of the brand and one of the markets they decided to invest in was Angola. A story that began in 2007, with a business in the Christmas hampers segment, as this is one of the company’s main areas of activity. It went well. And so, there they could nothing else but invest more and more. «Our passion and dedication led us to look for new challenges, which would amaze Angolans. So, in 2008 we created a business plan for the Angolan market, focused on importing and distributing food products. We selected a portfolio of imported products, such as traditional sausages, various delicatessen meats, sweets, honey and teas, which were produced in our factories in Portugal,» recall Ricardo Carvalho and Pedro Martins, partners and managers of Quinta de Jugais Angola, Lda. After 14 years of a good business relationship, the end of 2021 was marked by the investment in a major industrial project, completed in September, and by the start of production of Quinta de Jugais’ range of traditional sausages and assorted charcuterie in Angola.
«Our brand reflects our vision for an increasingly developed and self-sustainable country»
«Our company has an entrepreneurial, dynamic and adventurous spirit, which has led us to seek new challenges, which allow us to create not only an innovative brand you can trust in the Angolan market, but also a brand with the ability to make a difference in people’s daily lives.» The managing partners of Quinta de Jugais Angola know what they are talking about: «Angola is a country with enormous potential and as an Angolan company, our role is to create a business that will boost the country, by building modern infrastructures, creating jobs or creating a brand with products that showcase the best that Angola has to offer.»
The recently built meat and sausage processing facility, with a cold store for food products, is located in the Luanda-Bengo Special Economic Zone, in Viana, on the outskirts of the Angolan capital, with around 8,000 square metres of closed space, and equipped with cutting-edge technology, allowing it to compete with the finest products and industrial methods applied internationally. In all, it has 180 employees. A team specialised in product development, which have been adapted to the recipes, tastes and preferences of the local consumer. «The secret to having quality food goes through the selection of the best raw materials, technology and qualified human resources. We have created a team with professionals specialised in the various areas essential to the business and we have also invested in training the various employees so that we can meet the needs of consumers.»
All so as to achieve the company’s main objectives: to consolidate the brand’s presence in the Angolan market, without neglecting quality. «We want our products to convey the tradition, customs and habits of the Angolan consumer, as well as ensuring the quality and excellence to which we have always been committed.» Once this mission has been achieved, the next challenge involves «creating a strategy focused on exporting our products.»
«There is a budget especially created for social responsibility actions»
Until then, with the launch of the Da minha Angola and Do Pasto brands, Quinta de Jugais intends to continue to provide tastier and more innovative options. «Our brand reflects our vision for an increasingly developed and self-sustainable country. We want to be a brand that Angolans have faith in and in which they see a better alternative to imported products.» In order to succeed, the company only presents to the market, «products that stand out for their taste, quality and innovation, so that everyone can enjoy the true taste of the best traditional sausages and assorted charcuterie made in Angola.»
Last but not least, something should said about social responsibility, which the managers of Quinta de Jugais Angola say is «increasingly important» for their organisation. «We increasingly want to be a company of people and for people, placing socio-environmental issues as one of our priorities and, through small gestures, making a difference.» To this end, «there is a budget especially created for social responsibility actions,» which, over the years, has enabled the development of some projects together with institutions, whether through donations for the renovation of facilities or through food donations. And the commitment remains: «We guarantee that we will continue to work with various charity organisations and as such continue the social responsibility project that we have implemented in the company».
From the heart of Serra da Estrela, in Portugal, to the world. The people behind Quinta de Jugais, – a company specialised in the production and distribution of traditional products – soon realised the potential of the brand and one of the markets they decided to invest in was Angola. A story that began in 2007, with a business in the Christmas hampers segment, as this is one of the company’s main areas of activity. It went well. And so, there they could nothing else but invest more and more. «Our passion and dedication led us to look for new challenges, which would amaze Angolans. So, in 2008 we created a business plan for the Angolan market, focused on importing and distributing food products. We selected a portfolio of imported products, such as traditional sausages, various delicatessen meats, sweets, honey and teas, which were produced in our factories in Portugal,» recall Ricardo Carvalho and Pedro Martins, partners and managers of Quinta de Jugais Angola, Lda. After 14 years of a good business relationship, the end of 2021 was marked by the investment in a major industrial project, completed in September, and by the start of production of Quinta de Jugais’ range of traditional sausages and assorted charcuterie in Angola.
«Our brand reflects our vision for an increasingly developed and self-sustainable country»
«Our company has an entrepreneurial, dynamic and adventurous spirit, which has led us to seek new challenges, which allow us to create not only an innovative brand you can trust in the Angolan market, but also a brand with the ability to make a difference in people’s daily lives.» The managing partners of Quinta de Jugais Angola know what they are talking about: «Angola is a country with enormous potential and as an Angolan company, our role is to create a business that will boost the country, by building modern infrastructures, creating jobs or creating a brand with products that showcase the best that Angola has to offer.»
The recently built meat and sausage processing facility, with a cold store for food products, is located in the Luanda-Bengo Special Economic Zone, in Viana, on the outskirts of the Angolan capital, with around 8,000 square metres of closed space, and equipped with cutting-edge technology, allowing it to compete with the finest products and industrial methods applied internationally. In all, it has 180 employees. A team specialised in product development, which have been adapted to the recipes, tastes and preferences of the local consumer. «The secret to having quality food goes through the selection of the best raw materials, technology and qualified human resources. We have created a team with professionals specialised in the various areas essential to the business and we have also invested in training the various employees so that we can meet the needs of consumers.»
All so as to achieve the company’s main objectives: to consolidate the brand’s presence in the Angolan market, without neglecting quality. «We want our products to convey the tradition, customs and habits of the Angolan consumer, as well as ensuring the quality and excellence to which we have always been committed.» Once this mission has been achieved, the next challenge involves «creating a strategy focused on exporting our products.»
«There is a budget especially created for social responsibility actions»
Until then, with the launch of the Da minha Angola and Do Pasto brands, Quinta de Jugais intends to continue to provide tastier and more innovative options. «Our brand reflects our vision for an increasingly developed and self-sustainable country. We want to be a brand that Angolans have faith in and in which they see a better alternative to imported products.» In order to succeed, the company only presents to the market, «products that stand out for their taste, quality and innovation, so that everyone can enjoy the true taste of the best traditional sausages and assorted charcuterie made in Angola.»
Last but not least, something should said about social responsibility, which the managers of Quinta de Jugais Angola say is «increasingly important» for their organisation. «We increasingly want to be a company of people and for people, placing socio-environmental issues as one of our priorities and, through small gestures, making a difference.» To this end, «there is a budget especially created for social responsibility actions,» which, over the years, has enabled the development of some projects together with institutions, whether through donations for the renovation of facilities or through food donations. And the commitment remains: «We guarantee that we will continue to work with various charity organisations and as such continue the social responsibility project that we have implemented in the company».
