It all started with the emergence of HeiQ Viroblock, when a 99.9% effectiveness against coronavirus of this Swiss technology was confirmed in the laboratory. After that it was only a question of time before the brands would adapt to the innovation. Riachuelo has invested its efforts into futuristic textiles, launching clothes made with the fascinating HeiQ technology. The brand has focused on jeans, designed to meet the needs of a world population inhibited by the virus. The integrated technology enables the piece’s functionality for up to 30 washing cycles, when washed on the delicate cycle, according to the recommendations. With zip and button fly, front and back pockets and skinny version available, you would easily take the model for being standard jeans. But it is the silver and the liposomal vesicle that make these trousers one of the most recent innovations in the textile industry. These main active ingredients, incorporated in the garment, have the ability to encapsulate molecules that bind to the virus, pulling the fat that coats it, thus leaving it unable to generate contamination. In fact, this innovation is further protection against SARS-Cov-2, doing justice to the versatile nature of the contemporary textile industry. In addition to trousers, Riachuelo also provides masks and shirts for adults and children, which combine safety with style.