Louis Vuitton Spring/Summer 2024 collection

The new men’s spring/summer 2024 collection from luxury brand Louis Vuitton was presented in Paris on June 20 by Pharrell Williams, the new creative director of the brand’s men’s range, who took over last February. The sun rises as the inspirational element of this collection, given that it is a global source of life, bringing soul and lustre to each piece and accessory of this collection. 
The models presented the men’s trends for next year to the sound of gospel and hip-hop at the show, which took place at sunset on Pont Neuf, the city’s oldest bridge, at the start of Men’s Fashion Week, on the banks of the Seine in Paris.
The event was attended by musicians Beyoncé and Jay-Z, Anitta, Rihanna, actress Zendaya and Formula 1 driver Lewis Hamilton, among many other international celebrities. During the show, different versions of the premium brand’s well-known checked pattern were shown to all those making up in the audience. 

Pharrell tried not to stray too much from the brand’s traditional style. The jackets in the presented collection are wide and with a vertical cut; and the boots display a heavier look, imitating bear paws. The checkered effect of the brand’s classic Damier fabric, once again, took the lead throughout this collection, taking on various interpretations and colour palettes that resulted in squares reminiscent of huge pixels. The catwalk featured jackets, tracksuits, pyjamas, sweaters, caps, sunglasses and bags, with different colours and textures. The event was broadcast live on the website of the French group LVMH, where fans of the brand could watch and crave the arrival of this new collection. In the first quarter of this year alone Louis Vuitton’s sales volume exceeded 20 billion Euros. Men’s fashion represents 5% of the company’s turnover.
The debut of musician and stylist Pharrell Williams was marked by the choir, the orchestra, the film set, the collection, the looks, the presence of the celebrities at the event, in a true moment of glamour, well suited to Vuitton. And as for the sun: what will you do when the king of stars shines on you? Remember this collection.